NIL STARTER BLUEPRINT

How High School Athletes Get Paid

By NFL Super Agent Sean Stellato and NFL QB , Coach Todd Krueger

WHO IS SEAN AND TODD

Most high school athletes will NEVER make money from NIL…

Not because they’re not talented—but because they don’t understand how it works.

This guide shows you:

How to get your first deal
How to position yourself
How to reach out the right way

WHAT IS NIL?

NIL = Name, Image, Likeness

You can:

Get paid by businesses
Promote brands
Run camps or clinics

Even as a HIGH SCHOOL athlete.

YouTube video

BIGGEST MISTAKES

❌ Waiting to be discovered

❌ No social media strategy

❌ No outreach

❌ No personal brand

THE NIL FORMULA

Build your athlete brand
Identify local businesses
Reach out with value
Close small deals
Stack opportunities

SOCIAL MEDIA SETUP

Clean bio
Football highlights
Training clips
Personality + story

LOCAL BUSINESS STRATEGY

Start with:

Gyms
Restaurants
Car dealerships
Trainers

FIRST DEAL CHECKLIST

Instagram cleaned up
Bio updated
Highlight video ready
DM script ready

EXAMPLE DEALS

$100–$500 posts
Free gear
Sponsored clinics
Local endorsements

Want help implementing this?

👉 Get your NIL + Recruiting plan reviewed

👉 Work directly with NIL experts Sean and Todd